Why is the closest thing to a laugh on social media a stingy "LOL"? We created a case video to challenge the legendary "Open Happiness" expert to invest further in the laughing territory.
And a few months later, one of its agency (Ogilvy Berlin) invited us for a workshop to develop more ideas around this concept.
Created with Valeria González (CW) and Marc Garreta (AD).
Agency: Heimat, Hamburg
ECD: Jo Marie Farwick