I once went to a fashion show. I did enjoy the women. Less the show. It's always the same deal: goddess creatures walk up the runway. F*** catwalk. Models should show up differently on stage.
So I started dreaming of models. In a pool.
Of a collection. In a pool.
For years, I tried to reach Diesel to tell them about that activation stunt idea. And if nobody replied to my emails, I pitched it anyway on Instagram to Nicola Formichetti, Diesel's Director Artistic.
Still waiting for his call.
Illustration by Isabelle Alibert.
Design by Paul Brandreth