Raise is a Paris-based headhunting company working and networking globally. They contacted me to help them improving their branding. They first needed a new name. I thought Skeelz would make total sense: it’s short thus easy to remember, and most importantly it says it all about what they do and it’s fully aligned with their brand signature: People Matter.
Skeelz needed also a new brand tonality. I pitched them a fresh and disruptive tone of voice because all headhunting and recruiting companies talk the same way. I’m glad now Skeelz doesn’t.
The copy I wrote for their website is in French (for now). Great if you can understand it.