Brand Awareness / US client > Transcreation for the French market
Made with responsibly-sourced, premium natural materials, like ZQ Merino wool, eucalyptus tree, and sugarcane, Allbirds are the world's most comfortable shoes.
I’ve been lucky enough to freelance 5 months for the San Franciscan-based, New Zealand-born footwear startup. My mission was to develop the right strategy and craft the brand’s tone of voice for the French market. This is a snippet of my work.
Click here if you want to have a closer look at Allbirds French website. It’s nice.