COURSE DES HÉROS

This Paris based organization wants the people of France to ‘get off their work-place butts’.
TO GET MOVING AND GET TOGETHER, TO RAISE MONEY AND HAVE FUN. ALL AT THE SAME TIME.
That’s not too much to ask, is it?

During a design ‘Jog’ we developed a simple identity system for our French friends.
Based on the four key pillars of Course Des Héros, we developed a personality that shouted in it’s colour, iconography and messaging.

Sharing a goal.
With your personal spirit.
For others.
But always with fun.

We created a toolkit together with Jeremy Hofmeister & Hassan Haider.