Creative Strategy & Naming | Buzzman | 2020
Back-to-school shopping, solved in a minute.
For French supermarket chain Système U, we developed Urentrée.com, a smart online service that lets parents order their kids' school supplies in just a few clicks.
I worked with Buzzman’s innovation unit to co-create and name the service.
Born from a simple insight, that parents dread the back-to-school rush, the platform turned a seasonal headache into a seamless, family-friendly experience.
Client: Système U
Incubator: Productman by Buzzman
Strategy, naming & UX storytelling: Christophe Ducros