Système U - Urentrée.com

Creative Strategy & Naming | Buzzman Paris (Productman) | 2020

Back-to-school shopping, solved in a minute.
For French supermarket chain Système U, we developed Urentrée.com — a smart online service that lets parents order their kids’ school supplies in just a few clicks.

I worked with Buzzman’s innovation unit to co-create and name the service.
Born from a simple insight, parents dread the rentrée rush, the platform turned a seasonal headache into a seamless, family-friendly experience.

Client: Système U
Incubator: Productman by Buzzman
Strategy, naming & UX storytelling: Christophe Ducros