Creative Strategy & Pro Bono Copywriting | 1 Lettre 1 Sourire | 2020–2021
A letter can save a day. Or a year.
1 Lettre 1 Sourire is a French nonprofit created during the first COVID lockdown. It connects people stuck at home with isolated elderly individuals, through heartfelt, handwritten letters.
I supported the team with branding, social content, and creative storytelling.
Created by 10 cousins during lockdown, the platform has since sent over 750,000 letters. It even caught the attention of President Macron, who became one of the initiative’s biggest fans.
NGO: 1 Lettre 1 Sourire
Recognition: National press coverage, institutional praise
Branding, Tone Of Voice & Content: Christophe Ducros