for cheeky brothers & sisters / le vestiaire des inséparables
We did a Kickstarter campaign with my Twin sister Charlotte, and created Twocute Paris the first ever fashion label tailor-made for Twins & siblings. The idea is very simple: we design cute complementary outfits to celebrate the special bond and duality between brothers & sisters. For each new collection, we came up with a universal, colourful and metaphorical story: like Day & Night (ss17), like Cat & Mouse (AW17) and like Fruits & Vegetables (SS18)… because every kid is unique, Twins included!
We’ve decided to put this project on hold. It’s a pity, I know, but our entrepreneurial adventures might continue if we find investors who believe in this project as much as we do. Let’s see… Twins never give up that easy ;)
Charlotte Ducros: Cofounder & Production Queen
Christophe Ducros: Cofounder & Creative Director
For the 25th anniversary of the Berlin Wall, we had an amazing true story to tell: two former guards from East and West Berlin who met through an Airbnb flat.
To showcase how Airbnb can bring people together and overcome their inner barriers, we created a global
The concept and script were created
The illustration and animation were created by Psyop, New York.
Agency: VCCP Berlin
ECD: Oliver Frank
In 2015, Converse celebrated the century of its iconic Chuck Taylor All Star sneakers and the people who turn their "Chucks" into their artistic canvas.
We were asked to find local inspiration and adapt the "Made by You" campaign to the German market.
The concept and scripts were created with Marc Garreta (AD), David Kauder (CW), Anne Cote (AD) and Jeremy Hoffmeister (CD)
Ageny: VCCP Berlin
ECD: Oliver Frank
PRINT CAMPAIGN (FR)
Thiago Silva - Brazil National Team & Paris Saint Germain captain - partnered with Skullcandy to become the company’s first football brand ambassador.
To promote its new Crashers headphones, Skullcandy wanted an impactful print campaign with strong French headlines to make its Stay Loud message and Thiago’s leadership resonate for the new season kickoff.
CW: Christophe Ducros
AD: Marc Garreta
ECD : Oliver Frank (VCCP Berlin)
Brand Awareness / US campaign > Transcreation for the French market
Shopify works with independent business owners every day to help turn their big ideas into thriving businesses. In April 2019, Shopify launched its first integrated brand campaign, “Let’s Make You a Business,” in North America to encourage the next wave of independent business owners by highlighting how Shopify can help them to start, grow and manage a business.
Shopify wants also French entrepreneurs to use its all-in e-commerce solution. The brief was to transcreate the US message - tagline & headlines* - for the French market. This is the strategy we came up with the R/GA Berlin team and the copy I’ve written to appeal to all French entrepreneurs.
Agency: R/GA Berlin
* in the end, only 2 of these headlines made the cut (Tokyo & Rio, see below the two first creatives ) but Shopify kept also the ‘moment’ mechanic I came up with for its campaign :)
I once went to a fashion show. I did enjoy the women. Less the show. It's always the same deal: goddess creatures walk up the runway. F*** catwalk. Models should show up differently on stage.
So I started dreaming of models. In a pool.
Of a collection. In a pool.
For years, I tried to reach Diesel to tell them about that activation stunt idea. And if nobody replied to my emails, I pitched it anyway on Instagram to Nicola Formichetti, Diesel's Director Artistic.
Still waiting for his call.
Illustration by Isabelle Alibert.
Design by Paul Brandreth
I’ve freelanced 6 months for Productman - Buzzman Paris brand innovation department - to think of and develop groundbreaking products and services for their clients. This is one of the services we’ve created with the team: Ciboulette.bio.
The client Botanic - one of the French leader in the gardening sector - has always been struggling to reach the Parisian target.
Only the happy few have a garden in Paris indeed. However, if you are a bit lucky, your flat might has its own little balcony or a nice exposure to the daylight.
So to convert Parisians into green thumbs, we’ve developed Ciboulette.bio, a monthly box service that empowers Parisians to grow their bio fruits & veggies at their own place. The good news is, Parisians will be able soon to make the difference between a cucumber and a zucchini.
I’ve freelanced 6 months for Productman - Buzzman Paris brand innovation department - to think of and develop groundbreaking products and services for their clients. This is one of the services we’ve created with the team: Urentrée.com.
The struggle of children's back-to-school shopping is now over with Urentrée.com. A turnkey and parent-friendly service we developed for our client Systeme U that allows parents to order all the scholar supplies needed in a minute. 🤓📚 The only thing left for them to do is to fully enjoy they Summer vacations.
The world has become a global village but flight prices kept their metropolitan dimensions. Therefore, frequent flyer miles shouldn't be wasted if they can serve a better purpose.
Created with Henri Gerniers (CW) and Marc Garreta (AD).
School: Miami Ad School Europe
Tutor: Niklas Frings-Rupp
Raise is a Paris-based headhunting company working and networking globally. They contacted me to help them improving their branding. They first needed a new name. I thought Skeelz would make total sense: it’s short thus easy to remember, and most importantly it says it all about what they do and it’s fully aligned with their brand signature: People Matter.
Skeelz needed also a new brand tonality. I pitched them a fresh and disruptive tone of voice because all headhunting and recruiting companies talk the same way. I’m glad now Skeelz doesn’t.
The copy I wrote for their website is in French (for now). Great if you can understand it.
Why is the closest thing to a laugh on social media a stingy "LOL"? We created a case video to challenge the legendary "Open Happiness" expert to invest further in the laughing territory.
And a few months later, one of its agency (Ogilvy Berlin) invited us for a workshop to develop more ideas around this concept.
Created with Valeria González (CW) and Marc Garreta (AD).
Agency: Heimat, Hamburg
ECD: Jo Marie Farwick
With its new signature - 'Make Life A Ride' - BMW Motorrad changed its vision. Now, the brand stands for much more than simple biking. It's a true lifestyle, one to be embraced. Just like longboarding.
Keen to appeal to a younger and more urban target, BMW Motorrad launched in March 2016 the new BMW G 310 R, a bike tailored-made for all city dwellers.
We came up with a very simple story - a riding metaphor - not only to highlight the bike's agile and versatile features but also to invite all diehard riders to challenge the city.
The concept and script were created with Marc Garreta (AD) and Oliver Frank (ECD); and produced with Anne Mills Coté (AD) and Philip Bolland (CD).
Agency: VCCP Berlin
Production: Stink Berlin
Proactive idea for Nikon. And sport fans.
Created with Marc Garreta (AD) and Henri Gerniers (CW).
Tutor: Niklas Frings-Rupp (Miami Ad School)
Our entry for the 2012's D&AD Student Awards. The brief was to "find a digital creative idea that will get people to be more interactive with Spotify on Facebook."
School: Miami Ad School Europe
Personal photography project.
Want to see more? Here’s the magic link to my website.