Brand Strategy & Transcreation (EN>FR) | Freelance | 2020
Allbirds makes the world’s most comfortable shoes. I helped make them speak French.
Built with premium natural materials — ZQ Merino wool, eucalyptus tree, sugarcane — Allbirds shoes are both planet-friendly and foot-friendly.
I spent 6 months helping the San Francisco-based brand localize its tone of voice for France.
From homepage headlines to micro-copy, I adapted the brand’s language to resonate with French consumers without losing the Californian charm.