Creative Strategy & Naming | Buzzman Paris (Productman)
No garden? No problem. Paris now grows its own vegetables.
To help gardening brand Botanic appeal to urban Parisians (who often lack outdoor space) we created Ciboulette, a playful monthly box to grow organic fruits and veggies at home.
I helped craft the idea, name, and positioning with Buzzman’s innovation studio.
The service turned balconies and sunny windows into edible jungles. And yes, Parisians finally learned the difference between a cucumber and a zucchini.
Strategy, naming & storytelling: Christophe Ducros
Client: Botanic
Incubator: Productman by Buzzman