Creative Concept & Case Film | Heimat Hamburg | 2017
LOL isn't laughter. It’s time Coke got serious about joy.
Why is the best we can do online just “😂” or “LOL”? We created The Laughter Tracker — a concept and case film challenging Coca-Cola to reinvent how joy is captured, shared, and measured in the digital world.
The idea sparked interest from Ogilvy Berlin, and an invite to take it further. We were later invited to a creative workshop by one of Coca-Cola’s agencies to build on this idea and bring new laughter-
driven concepts to life.
Agency: Heimat Hamburg
ECD: Jo Marie Farwick
Concept: Valeria González (CW), Marc Garreta (AD), Christophe Ducros (CW)