Scriptwriting & Localisation | VCCP Berlin | 2015
Chucks are personal. So we made the campaign personal, too.
To celebrate 100 years of the iconic Chuck Taylor All Stars, Converse asked people around the world to share how their sneakers became their canvas.
Our mission: localise the campaign for the German market with real voices and faces.
I worked closely with the creative team to develop local insight, adapt scripts, and ground the campaign in authentic German culture.
Client: Converse
Agency: VCCP Berlin
ECD: Oliver Frank
CD: Jeremy Hoffmeister
Team: Anne Coté (AD) Marc Garreta (AD) David Kauder (CW) Christophe Ducros (CW)