Concept & Scriptwriting | FP7 McCann Dubai | 2020 (Pitch)
Digital connection is powerful. But emotional connection is everything.
Etisalat, the largest telecom operator in MENA, had already launched its “Together Matters” positioning. Our challenge was to write its next emotional chapter.
We flipped the script: don’t focus on technology, focus on the person who connects us all.
We crafted a 360° campaign concept that celebrated the glue in every family, friendship, and community.
Concept: Andreas Schwitter & Christophe Ducros
Art Direction: Andreas Schwitter
Copywriting: Christophe Ducros