Transcreation & Film Adaptation | GetYourGuide | 2026
A global campaign built on a simple reversal: spontaneity is often planned. For GetYourGuideâs âBook Forward to Itâ, the brand reframed a familiar travel belief. The best moments donât just happen. They are carefully prepared, often long before the trip begins.
I worked on the transcreation for the French market and the adaptation of four scripted films. The work focused on keeping tone and intent consistent across all scripts, while making the dialogue feel natural in French.
The challenge was to preserve clarity and rhythm without over-explaining the idea, and to ensure the reveal lands with the same simplicity as in the original films.
Client: GetYourGuide
Agency: Preacher Amsterdam
Creative Director: Giacomo Nuti
French Market Adaptation: Margot Noel, Christophe Ducros