Script Transcreation (EN>FR) & Voice Casting | Stink Studios | 2023
Helping users rediscover the power of the Google app.
Google launched a multi-market campaign across the UK, France, and Germany to showcase the underused features of its app (like visual and voice search) through spontaneous, real-life scenarios.
I joined Stink Studios (London) to adapt the campaign for the French market.
I transcreated scripts to reflect local behaviors, references, and cultural nuances. I also led voice casting for the French voiceover, making sure it struck the perfect balance between casual and smart.
Client: Google
Agency: Stink Studios
Creative Leads: Aurélien Ligouri & Christophe Ducros