Narrative & Copywriting | Ludwig | 2022
An ode to the ocean, for a swimwear collection rooted in freedom.
To promote O’Neill’s SS22 swimwear line, we told the story of “Liquid Backyards” — those wild, personal places where people connect with water, waves, and their own sense of flow.
Across film, web, and social, I helped shape a digital-first storytelling experience.
I crafted the overarching narrative for the film and wrote copy for the landing page, product descriptions, and social activations. From storytelling to conversion, every touchpoint was designed to inspire, engage, and drive action.
Client: O’Neill
Agency: Ludwig
Creative Direction: Almo & Ultra Beta
Copywriting: Christophe Ducros