Transcreation & Strategy | R/GA Berlin | 2019
Turning a US campaign into a rallying cry for French entrepreneurs.
Shopify’s first major brand campaign in North America empowered aspiring business owners to turn ideas into companies — with Shopify as the enabler.
My role was to transcreate the campaign for France, and make it feel personal.
From the brand’s tagline to headlines and tone of voice, I adapted the message to resonate with French entrepreneurs. I drew inspiration from my own startup journey with TWOCUTE PARIS — to help make the local version feel as real as the original.
Client: Shopify
Agency: R/GA Berlin