Copywriting l Print Campaign (FR) | VCCP Berlin | 2015
Thiago Silva. Skullcandy. Stay Loud.
As the first football ambassador for Skullcandy, Brazilian legend Thiago Silva brought fresh swagger to the brand. Our task: craft an impactful print campaign to launch Skullcandy’s Crasher headphones in France.
I wrote punchy French headlines to align the ‘Stay Loud’ message with Thiago’s leadership style.
Bold, direct, and proud… just like the new season kickoff.
ECD: Oliver Frank
AD: Marc Garreta
CW: Christophe Ducros