Co-Founder, Creative Director & Photographer | Self-initiated | 2016–2019

A fashion label made by twins, for twins.
Together with my twin sister Charlotte, we launched TWOCUTE PARIS: the first-ever fashion label designed specifically for twins and siblings. The brand was born from a simple idea: celebrate the unique bond between inseparables through playful, complementary outfits.

We told stories through every collection.
From “Day & Night” (SS17) to “Cat & Mouse” (AW17) and “Fruits & Veggies” (SS18), each drop carried a metaphorical theme that kids and parents could connect with emotionally and visually.

Our biggest win? Making our Mama proud.
We first ran a successful Kickstarter campaign, then built a community of parents, and developed a bold, creative brand identity. While the project is on hold for now, the entrepreneurial spark and sibling synergy, is still alive.

Co-Founder & Production Queen: Charlotte Ducros
Co-Founder, Creative Director & Photographer: Christophe Ducros

Instagram: @twocuteparis

Script Transcreation (EN>FR) & Voice Casting | Stink Studios | 2023

Helping users rediscover the power of the Google app.
Google launched a multi-market campaign across the UK, France, and Germany to showcase the underused features of its app (like visual and voice search) through spontaneous, real-life scenarios.

I joined Stink Studios (London) to adapt the campaign for the French market.
I transcreated scripts to reflect local behaviors, references, and cultural nuances. I also led voice casting for the French voiceover, making sure it struck the perfect balance between casual and smart.

Client: Google
Agency: Stink Studios
Creative Leads: Aurélien Ligouri & Christophe Ducros

Narrative & Copywriting | Ludwig | 2022

An ode to the ocean, for a swimwear collection rooted in freedom.
To promote O’Neill’s SS22 swimwear line, we told the story of “Liquid Backyards” — those wild, personal places where people connect with water, waves, and their own sense of flow.

Across film, web, and social, I helped shape a digital-first storytelling experience.
I crafted the overarching narrative for the film and wrote copy for the landing page, product descriptions, and social activations. From storytelling to conversion, every touchpoint was designed to inspire, engage, and drive action.

Client: O’Neill
Agency: Ludwig
Creative Direction: Almo & Ultra Beta
Copywriting: Christophe Ducros

Transcreation & Strategy | R/GA Berlin | 2019

Turning a US campaign into a rallying cry for French entrepreneurs.
Shopify’s first major brand campaign in North America empowered aspiring business owners to turn ideas into companies — with Shopify as the enabler.

My role was to transcreate the campaign for France, and make it feel personal.
From the brand’s tagline to headlines and tone of voice, I adapted the message to resonate with French entrepreneurs. I drew inspiration from my own startup journey with TWOCUTE PARIS — to help make the local version feel as real as the original.

Client: Shopify
Agency: R/GA Berlin

Scriptwriting | Monument Agency | 2021

Cheers to the little craft beer from Pantin making it big.
Gallia Paris, a once-underground brewery from the Paris suburbs, was acquired by Heineken in 2021. To celebrate its supermarket debut, we created a punchy, promo-style video to spread the Gallia spirit.

I wrote a short, high-energy script full of personality and local pride.
From bar counter to corner store, the campaign captured Gallia’s raw energy and its rise as a proudly Parisian beer brand.

Client: Gallia Paris
Agency: Monument Agency

Creative Strategy & Naming | Buzzman Paris (Productman)

No garden? No problem. Paris now grows its own vegetables.
To help gardening brand Botanic appeal to urban Parisians (who often lack outdoor space) we created Ciboulette, a playful monthly box to grow organic fruits and veggies at home.

I helped craft the idea, name, and positioning with Buzzman’s innovation studio.
The service turned balconies and sunny windows into edible jungles. And yes, Parisians finally learned the difference between a cucumber and a zucchini.

Strategy, naming & storytelling: Christophe Ducros
Client: Botanic
Incubator: Productman by Buzzman

Concept & Scriptwriting | VCCP Berlin | 2014

A true story of unity, 25 years after the Berlin Wall fell.
To mark the 25th anniversary of the fall of the Berlin Wall, Airbnb told the real story of two former border guards, from East and West, who met years later thanks to an Airbnb flat.

We created an emotional animated film that captured this moment of reconnection.
The campaign showed how Airbnb breaks down barriers, both physical and emotional. I co-wrote the script and contributed to the creative platform built around the film.

Client: Airbnb
Agency: VCCP Berlin
Creative Team: Marc Garreta Duarte (AD), Noha Fahmy (CW), Christophe Ducros (CW)
CD: Sebastian Oehme | ECD: Oliver Frank
Animation: Psyop New York

Scriptwriting & Localisation | VCCP Berlin | 2015

Chucks are personal. So we made the campaign personal, too.
To celebrate 100 years of the iconic Chuck Taylor All Stars, Converse asked people around the world to share how their sneakers became their canvas.

Our mission: localise the campaign for the German market with real voices and faces.
I worked closely with the creative team to develop local insight, adapt scripts, and ground the campaign in authentic German culture.

Client: Converse
Agency: VCCP Berlin
ECD: Oliver Frank
CD: Jeremy Hoffmeister
Team: Anne Coté (AD) Marc Garreta (AD) David Kauder (CW) Christophe Ducros (CW)

Concept & Scriptwriting | VCCP Berlin | 2016

BMW’s smallest bike. A big ride for urban explorers.
To promote the launch of the BMW G 310 R — a bike made for the city — we created a fresh, youthful film to position BMW Motorrad as a lifestyle brand, not just a manufacturer.

The story was a simple metaphor: a longboarder meets his match on two wheels.
We used cinematic storytelling to highlight the agility and urban appeal of the new model, while keeping true to the brand’s adventurous spirit.

Client: BMW Motorrad
Agency: VCCP Berlin
ECD: Oliver Frank
CD: Philip Bolland
Creative Team: Anne Mills Coté (AD), Marc Garreta (AD), Christophe Ducros (CW)
Production: Stink Berlin

Brand Strategy & Transcreation (EN>FR) | Freelance | 2020

Allbirds makes the world’s most comfortable shoes. I helped make them speak French.
Built with premium natural materials — ZQ Merino wool, eucalyptus tree, sugarcane — Allbirds shoes are both planet-friendly and foot-friendly.

I spent 6 months helping the San Francisco-based brand localize its tone of voice for France.
From homepage headlines to micro-copy, I adapted the brand’s language to resonate with French consumers without losing the Californian charm.

Concept & Scriptwriting | FP7 McCann Dubai | 2020 (Pitch)

Digital connection is powerful. But emotional connection is everything.
Etisalat, the largest telecom operator in MENA, had already launched its “Together Matters” positioning. Our challenge was to write its next emotional chapter.

We flipped the script: don’t focus on technology, focus on the person who connects us all.
We crafted a 360° campaign concept that celebrated the glue in every family, friendship, and community.

Concept: Andreas Schwitter & Christophe Ducros
Art Direction: Andreas Schwitter
Copywriting: Christophe Ducros

Scriptwriting | DEPT Amsterdam | 2019

Respect and safety go both ways. Even in a ride.
In the US, Uber released a safety report revealing that thousands of sexual assaults occurred during rides, nearly half involving drivers as victims.

To raise awareness, we wrote and produced a short animated film about rider behavior.
I crafted the script to make Uber’s Community Guidelines feel human, not corporate, reminding passengers that respect is the road rule that matters most.

Art Direction: Joe Jordan
Scriptwriting: Christophe Ducros

Creative Concept & Case Film | Heimat Hamburg | 2017

LOL isn't laughter. It’s time Coke got serious about joy.
Why is the best we can do online just “😂” or “LOL”? We created The Laughter Tracker — a concept and case film challenging Coca-Cola to reinvent how joy is captured, shared, and measured in the digital world.

The idea sparked interest from Ogilvy Berlin, and an invite to take it further. We were later invited to a creative workshop by one of Coca-Cola’s agencies to build on this idea and bring new laughter-
driven concepts to life.

Agency: Heimat Hamburg
ECD: Jo Marie Farwick
Concept: Valeria González (CW), Marc Garreta (AD), Christophe Ducros (CW)

Creative Strategy & Naming | Buzzman Paris (Productman) | 2020

Back-to-school shopping, solved in a minute.
For French supermarket chain Système U, we developed Urentrée.com — a smart online service that lets parents order their kids’ school supplies in just a few clicks.

I worked with Buzzman’s innovation unit to co-create and name the service.
Born from a simple insight, parents dread the rentrée rush, the platform turned a seasonal headache into a seamless, family-friendly experience.

Client: Système U
Incubator: Productman by Buzzman
Strategy, naming & UX storytelling: Christophe Ducros

Creative Direction & Concept | Personal Project | 2016

What if models didn’t walk the catwalk… but swam through it?
Inspired by a fashion show I once found boring (great women, dull runway), I imagined a Diesel collection launched inside a pool. Catswim was born: a bold activation idea where models dive in instead of walking out.

I tried pitching it to Diesel. They didn’t answer. So I pitched it anyway.
After years of silence, I DM’d Nicola Formichetti (Diesel’s Artistic Director) on Instagram with the concept. Still waiting on that call. In the meantime, we visualised it with a team of friends.

Concept & storytelling: Christophe Ducros
Illustration: Isabelle Alibert
Graphic design: Paul Brandreth

Copywriting l Print Campaign (FR) | VCCP Berlin | 2015

Thiago Silva. Skullcandy. Stay Loud.
As the first football ambassador for Skullcandy, Brazilian legend Thiago Silva brought fresh swagger to the brand. Our task: craft an impactful print campaign to launch Skullcandy’s Crasher headphones in France.

I wrote punchy French headlines to align the ‘Stay Loud’ message with Thiago’s leadership style.
Bold, direct, and proud… just like the new season kickoff.

ECD: Oliver Frank
AD: Marc Garreta
CW: Christophe Ducros

Creative Strategy & Pro Bono Copywriting | 1 Lettre 1 Sourire | 2020–2021

A letter can save a day. Or a year.
1 Lettre 1 Sourire is a French nonprofit created during the first COVID lockdown. It connects people stuck at home with isolated elderly individuals, through heartfelt, handwritten letters.

I supported the team with branding, social content, and creative storytelling.
Created by 10 cousins during lockdown, the platform has since sent over 750,000 letters. It even caught the attention of President Macron, who became one of the initiative’s biggest fans.

NGO: 1 Lettre 1 Sourire
Recognition: National press coverage, institutional praise
Branding, Tone Of Voice & Content: Christophe Ducros

Creative Direction & Photography | Personal Project | Ongoing

Click. Compose. Capture.
A personal photo series exploring spontaneous compositions found in everyday life, from city corners to coffee cups.

Ongoing series (selection on request or Instagram > @onelclicketvoila)

This Paris based organization wants the people of France to ‘get off their work-place butts’.
TO GET MOVING AND GET TOGETHER, TO RAISE MONEY AND HAVE FUN. ALL AT THE SAME TIME.
That’s not too much to ask, is it?

During a design ‘Jog’ we developed a simple identity system for our French friends.
Based on the four key pillars of Course Des Héros, we developed a personality that shouted in it’s colour, iconography and messaging.

Sharing a goal.
With your personal spirit.
For others.
But always with fun.

We created a toolkit together with Jeremy Hofmeister & Hassan Haider.